Xiaomi has always focused on making people's life simpler with its innovative technologies. Xiaomi also uses imitative type of positioning by closely imitating the products of market leaders such as Apple and Samsung. Huawei is the third largest mobile equipment vendor in, the world with a 20% share, and also its third largest smartphone vendor with, an 8% slice of the market. View xiaomi Competitive companies.docx from FINANCE 501 at Lovely Professional University. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Add company. Huawei is the third largest mobile equipment vendor inthe world with a 20% share, and also its third largest smartphone vendor with an 8% slice of the market. SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. Xiaomi News See all articles The company's latest flagship, the R9, stands out from the competition by placing a 16-megapixel camera on the front screen for selfies. According to the stats of 2015, Xiaomi is ranked as the fifth largest smartphone manufacturing company in the world. Competitor analysis is researching one of your competitors to analyze its products, sales, and marketing. devices. According to its founder and CEO Lei Jun, Xiaomi was founded on the belief that high-quality technology doesnt need to cost a fortune.[1] Accordingly, the company offers smartphones and other internet-technology products and services for affordable prices. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. The opportunities for any brand can include areas of improvement to increase its business. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. The Samsung S20 Ultra uses a 6.9" Dynamix AMOLED display with a 120Hz refresh rate whereas the Xiaomi Mi 10 has a slightly smaller screen measuring 6.67". Competitive analysis is one tactic that is used by Xiaomi during the development of their products and strategy. Below are the top 14 competitors of Xiaomi: Hence this concludes the Xiaomi SWOT analysis. . We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. This website uses cookies to improve your experience while you navigate through the website. Xiaomi has three core products: Mi Chat, MIUI and Xiaomi . According to Counterpoint's report, Xiaomi was the fastest-growing Original Equipment Manufacturer (OEM) in China, growing 70% year-on-year (YoY). . Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). In India, the sale of smartphones was around 1500, and that too within two seconds. 4 Companies involved in manufacturing and maintenance of freight railroads and passenger trains as well as providing railroad services to public. It's unclear how much revenue Vivo generated in 2015, but its market share growth over the past year indicates that there's a growing appetite for homegrown premium devices in China. The content on MBA Skool has been created for educational & academic purpose only. Upgrade to remove this ad. The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. Price has been a great strength for xiaomi models. The Xplay 3s was theworld's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is theworld's first smartphone with 6GB of RAM. 03925319, Artificial Intelligence: Leading Technology Companies, Cybersecurity: Leading Technology Companies, Electric Vehicles: Leading Technology Companies, Strategic Alliances Announced in Last 12 Months, Special Purpose Acquisition Corps. Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position, 6. Xiaomi is one of the leading brands in the consumer electronics sector. Share. SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors. Leo Sun has no position in any stocks mentioned. Xiaomi Should Fear These 3 Chinese Competitors. Include latest OS with regular updates. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage, 3. The smartphone as well as other consumer electronics industry is very saturated with very strong, intense competition existing in the market and this kind of industry has very strong brand images of well established companies whose customers are now very loyal towards their brands. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. Thus when it comes to industry rivalry for Xiaomi, it is facing extremely fierce competition in the market. Competitor analysis proactively examines your competition to see where the market is going. Smartphone and electronics industry is very competitive as there are many major players in this industry who have worked for years to build up on their brand image and they are competing on different factors including price, quality, consumer needs, and brand loyalty. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Special launch of limited edition 16 GB storage and 2GB RAM phones, 4. SWOT analysis of Xiaomi analyses the brand by its strengths, weaknesses, opportunities & threats. SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. According to its business strategy, Xiaomi fosters, develops and encourages its fans via Mi Fan Festivals that involves discounts and gifts. Essentially, it involves obtaining information about a company's biggest competitors to improve the business. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. Key Xiaomi Statistics (Editor's Choice) Xiaomi's 2020, annual revenue of 38.4 billion dollars is really alarming. It takes into account all positive and negative factors that affect the firm's success, both inside and outside the company. Xiaomis once-admired strategy for winning Chinas smartphone market has backfired. Xiaomi's IoT and lifestyle products roughly made 25 percent of revenue generation in 2018. Xiaomi makes and puts resources into cell phones, versatile applications, trimmers, headphones, television, and numerous other products. length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. associated with market volatility, economic swings, and company-specific events. A correlation of -1.0 means that prices move in opposite directions. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. Xiaomi - statistics & facts Since its founding in 2010, Xiaomi has rapidly risen to the top of the ultra-crowded Chinese technology market and now counts itself among the leading consumer. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. [2] The ecosystem produces ever-increasing range of products ranging from smartphones to rice cookers. Perception of the brand is still not at par with samsung, lg etc. This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. Xiaomi or Apple two innovation strategies for China. Motorola Moto 2. In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. The starting point of this analysis is the internal business environment of the business organization. *Average returns of all recommendations since inception. It is often called as the Apple of China. Horwitz, J. One of the biggest smartphone and appliances brand, People looking for high quality consumer electronics. The threats in the SWOT Analysis of Xiaomi are as mentioned: 1. Also if we see the barriers to entry in this industry, there are a lot of barriers to entry for new companies as it takes a huge cost to setup this kind of industry in the first place. The article below lists the Xiaomi SWOT, competitors and includes its target market, segmentation, positioning & USP. The most interesting aspect of this . Xiaomi, by comparison, still generates about 90% of its sales from China. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. Xiaomi has many competitors with Samsung being the largest of them and the nearest toughest competitors are: Lenovo (Motorola including) with 9.6%, Micromax (with 7.5%). Lava4. But over the past three decades, Huawei expanded into telecommunications equipment, consulting services and equipment for enterprise customers, and mobile devices. With this new technologically advanced generation and most of the users being active on social media platforms, Xiaomi reaches out its customers following the trend. From start-ups to market leaders, uncover what they do andhow they do it. Because of this, Xiaomi has a very competitive marketing strategy and they claim that most of their customers reach them for their products information because of the hype created on social media and the power of word of mouth. . Retrieved February 6, 2018, from http://time.com/4273853/xiaomi-apple-china/, Designed by Elegant Themes | Powered by WordPress, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm, http://time.com/4273853/xiaomi-apple-china/. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. Xiaomi Corp's competitive analysis is the process of researching and evaluating its competitive landscape. Apple has a worldwide market share of 22.35%. For instance, they noticed the selfie fever rising all around the world and cashed on that by improving their selfie camera and marketed it. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. Xiaomi had a 17% share of. 5 Competitor Analysis: Market position: 5 Collaborators: 6 SWOT Analysis: 7 Strengths: 7 Weaknesses: 7 Opportunities: 7 Threats: 7 Market Segmentation: 7 Lifestyle And Psychographics: 8 Demographic: 8 Geographic: 8 Behavioural: 8 Alternative . Cendrowski, S. (2017, January 24). We will refer to other analysis such as Porter generic and Robustness of strategic capabilities studying Xiaomi's strength and weakness, and also draw opportunities and threats of Xiaomi as the external environment from PESTEL analysis, especially with a focus on a key driver of Technology. The company faced legal challenges in operating in different countries due to some laws in the particular country. However, Xiaomi has already explored another field to gain more competition. Motorola Moto2. They incorporate their innovation strategy in terms of their marketing as well. To make the world smarter, happier, and richer. Xiaomi segmentation, targeting and positioning is needed to indentify the target customer segment for the company and to develop products and services that are attractive to this segment.
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